CRM Tips, Sales CRM

Sales Management and Bhagwat Gita

Most of the Sales Managers try to manage their Sales team in a very strange way. Hire them, give them targets and follow up with them for reaching goals. I think we need to revisit this notion of Sales Managment. Let’s first analyse what does Sales Management mean. Everyone is clear about Sales.What does Management mean? Management means something that…

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CRM Tips, Marketing CRM

Why CRM Implementations Fail

A study suggests that only 69% of all CRM implementations succeed. Why do CRM implementations fail in such massive proportion? Most obvious and easiest culprit seems to be Technology, But surprising it’s not the technology. 85% of CRM fail due to other reasons. Companies everywhere spend an enormous amount of money on Customer Relationship Management (CRM) systems. Have you ever thought why…

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