Recently, we were pitching a Customer Relationship Management (CRM) tool to a firm. The Vice President of Sales informed us that they already had a CRM Solution in place and boasted of a feature that we’re not big on. Each time a sales team executive missed a scheduled appointment, an email got sent to the executive and his manager. If…
Category: CRM Tips
CRM Tips & Tricks which you can use for CRM success in your organisation. Surprisingly it contains more of HR and Sales/marketing Tips rather than technology tips. This is practically true, because CRM is more of HR, Sales and marketing policies and procedure rather than technology.
Apart from tips for better implementation, I have also covered tips in designing and planning for the CRM, because a badly designed or conceived CRM can never be implemented perfectly.
59% of CRM fail due to lack of user adoption. How do you achieve user adoption ? obviously through best of policies and processes. Technology in long run plays only 9% of role in CRM success.
Where do these tips come from?
Most of the tips are derived from our real life experience @ Enjay while we help Customers (since 2009) to implement CRM in their businesses. However, some of tips and tricks Articles are by our Guest writers (or interviews), which will also help you understand real life challenges & solutions in implementation of CRM.
Benefits of CRM Training
CRM Training can make or break any CRM implementation. Especially in SME the biggest reason for CRM failure is lack of Training because most of SME businesses ignore the importance of CRM Training. Remember, CRM Training Cost is no additional cost, but it is an integral part of CRM implementation. It’s not an add-on, its core part. CRM…
Qualifications, Roles and responsibilities of CRM Admin
The success of any CRM implementation largely depends on the CRM Admin. CRM admin is the person who drives the implementation of CRM in the organisation. One of the essential CRM Tip is regarding designating a right CRM admin. In more massive organization generally, there is a significantly large team of functional and technical experts who drive the CRM implementation.…
Five things boss should do for Successful CRM implementation
The success of your CRM Implementation depends on many factors. But, as a Boss, what should you do to make a Successful CRM Implementation. I have often heard this from the bosses and team leaders, especially in SME segment “My business runs on auto mode, I don’t look after regular day to day things”. This same person then received 30…
CRM as a Sales Follow up Software [with Video]
Fortune is in Followup. You need a great sales follow up software to handles this very efficiently. One of most hated task for Sales Managers and Sales Executives is Managing Sales Followup with Sales CRM. Enjay CRM has a unique user-friendly feature which makes sure that you never miss any Sales followup. Sales Follow up Software – Video 78% of Sales…
Android CRM is always better for Mobile CRM than iOS
Android CRM is always better for Mobile CRM than iOS, I believe this even though, I am a huge fan of Apple in general and Steve Jobs in particular, but I still firmly believe that. The reasons are much deeper than it may appear. iOS by design is more restrictive as compared to Android. It does not allow many things…
How CRM can help HR to improve Employee Experience
HR team looks for HR tool to increase Employee satisfaction, motivation, and overall productivity. But, can CRM help HR to improve Employee Experience, sounds strange, but it’s true. A good HR team will take care of interviews, appointment process, induction, training, payroll processing, automating and simplifying the process as much as possible, leveraging technology for it. However what about the regular…
Ten benefits of Mobile CRM
There are more Mobile users than PC. Mobile penetration is far more than the PCs. So obviously benefits of Mobile CRM are much more than a PC based CRM. More over Mobile is much handier and economical as compared to PC or a Laptop. Of course, there are iPhones and expensive android phones which are much costlier than entry level…
What is Actual CRM Software Cost?
What is Actual CRM Software Cost? CRM software cost depends on how you use CRM. Although CRM is gaining popularity within the Indian SMEs and start-ups, still there exists a significant number of developing companies which think that cost of CRM software is high. CRM is considered a tool affordable and necessary only by those who have the substantial financial…