Recently, we were pitching a Customer Relationship Management (CRM) tool to a firm. The Vice President of Sales informed us that they already had a CRM Solution in place and boasted of a feature that we’re not big on. Each time a sales team executive missed a scheduled appointment, an email got sent to the executive and his manager. If…
The success of your CRM Implementation depends on many factors. But, as a Boss, what should you do to make a Successful CRM Implementation. I have often heard this from the bosses and team leaders, especially in SME segment “My business runs on auto mode, I don’t look after regular day to day things”. This same person then received 30…
Indian CRM? Whether we agree or not India is a very different country, and Indians are very different people. Yes, we are. No, I am not talking whether we are superior or inferior people. We are just different. Our Bosses, Employees, companies, Management style is different. We believe in making a (remarkably) minimum effort and achieving maximum results. In fact,…