The success of your CRM Implementation depends on many factors. But, as a Boss, what should you do to make a Successful CRM Implementation. I have often heard this from the bosses and team leaders, especially in SME segment “My business runs on auto mode, I don’t look after regular day to day things”. This same person then received 30…
CRM or Customer Relationship Management has become an integral part of any successful business, significant as much as marketing and sales. With the advent of open markets, real-time interactive broadcast platforms, new age mass communication tools and digital social media handles that blur the boundaries of geography, time, age and language, the consumer and its relationship with the brand has…
Defining CRM? CRM or Customer Relationship Management stands for processes, tools and practices for managing Customer Relationships. It covers entire Journey of Customer with your organisation. Right from identifying the customer to Marketing to Sales and then post Sales Service. Generally when we speak of CRM, we refer to some software tool. But even before the advent of software and IT,…