A study suggests that only 69% of all CRM implementations succeed. Why do CRM implementations fail in such massive proportion? Most obvious and easiest culprit seems to be Technology, But surprising it’s not the technology. 85% of CRM fail due to other reasons. Companies everywhere spend an enormous amount of money on Customer Relationship Management (CRM) systems. Have you ever thought why…
Does Real Estate Business need a proper CRM System? Real Estate CRM software is required because of the complexity of Sales Cycle, leads flowing in from many sources and involvement of more than one person in sales, mainly because of the high cost of Lost Opportunity. The cost of losing a Potential Customer, because of improper follow-up or incomplete sales…
Indian CRM? Whether we agree or not India is a very different country, and Indians are very different people. Yes, we are. No, I am not talking whether we are superior or inferior people. We are just different. Our Bosses, Employees, companies, Management style is different. We believe in making a (remarkably) minimum effort and achieving maximum results. In fact,…
Hosted CRM v/s Self Hosted CRM is always a hot debate. Instead of listing differences between these two, This article lists out points for selecting between hosted CRM and Self Hosted CRM. Most of the SMEs, think of having a Self Hosted CRM. They are not in favour of Cloud or Online CRM. Two main reasons for that decision is…
Defining CRM? CRM or Customer Relationship Management stands for processes, tools and practices for managing Customer Relationships. It covers entire Journey of Customer with your organisation. Right from identifying the customer to Marketing to Sales and then post Sales Service. Generally when we speak of CRM, we refer to some software tool. But even before the advent of software and IT,…